Everyone was wrong about how the pandemic would change shopping — here’s how experts are betting on e-commerce now

• E-commerce is still growing, but that doesn’t mean it’s a slam dunk for investors.
• Some of the most popular investment targets of 2021 are played out now, according to experts.
• The come-down from the pandemic boom is triggering a rethink of what technology is really needed. 

There are a lot of ways to lose money on the internet. In the last year, investing in e-commerce was one of them.